Written by Evan Gabriel
Both Baselworld and the watch industry have come a long way since the days of the Swiss Watch Show during the early twentieth century. From April 25 through May 2, 2013, industry connoisseurs will gather at the world’s most popular timepiece convention.
Baselworld: the World Watch and Jewelry Show, is like the start of the season for many jewelry manufactures because it defines the mechanical and stylistic tone for the rest of the year.
Some top brands at Baselworld include Carl F. Bucherer, Patek Philippe, Roberto Coin, Omega, Rolex, Swatch and Rado, but a plethora of other fashion and jewelry designers will no doubt be in attendance.
As the leading horological exhibition globally, Baselworld attracts timepiece marketers, traders, manufacturers, merchandisers and worldwide press to convene, view and buy the industry’s newest watches.
Marc Alexander Hayek from Breguet calls the exhibition his “favorite week of the year,” and believes that many other leading figures in the industry feel the same way.
Baselworld is a critical point in the year because it provides the backdrop for watch and jewelry designers to not only show where their brands are headed, but also to foster relationships with buyers.
Thierry Stern of Patek Philippe points out that this week is where manufacturers display their hard work from the past year for the pleasure of others.
Being in the epicenter of the watch industry allows CEOs such as Hublot’s Jean-Claude Biver to analyze where his company is in relation to other designers.
“This is where we see, globally, all our clients,” Robert Coin said regarding the importance of getting to know your partners and customers.
This year’s Baselworld will take place for eight days at the Exhibition Center Basel in Switzerland.
To learn more about Baselworld, please visit http://www.baselworld.com/en-US.aspx or to view pictures of the event visit http://www.baselworld.com/en-US/For-The-Media/Press-Photos.aspx