Written by Evan Gabriel
Belgian watchmakers Ice-Watch and BMW Motorsport have officially linked up as partners for the 2013 BTM season. Ice-Watch will have an emblem on the body, roof, and hood of the #21 Ice-Watch BMW M3 DTM racing car.
As the “pinnacle of touring car racing,” according to the DTM (or “Deutsche Tourenwagen-Meisterschaft”) website, the series is considered not only one of Germany’s but Europe’s most prominent annual sporting events.
Jens Marquardt, BMW Motorsport director, was enthusiastic about their new Premium Partner.
“We are pleased to be working with a partner like Ice-Watch, which sets new trends in its industry and has a dynamic image,” Marquardt said.
Now let me introduce you to the face of this colossal partnership: Marco Whittman.
While BMW was recently expanding its team to eight, Whittman got signed onto Team MTKE as the seventh DTM driver for the 2013 season. At only 23 years old, Whittman is the team’s youngest driver.
Ice-Watch is a Belgian company and is only six years old but already sells timepieces in over 100 countries.
Head of Ice-Watch Jean-Pierre Lyutgen deemed this collaboration as “proof that the Ice-Watch brand has a reputation of a stable and reliable partners,” before noting the company has “achieved a new vision of watches, affordable prices and a wide range of patterns and colors and constant innovations.”
With its 29th anniversary approaching, the DTM series isn’t that much older than the driver of the new Ice-Watch BMW M3 DTM.
“The very first time I saw the design of my DTM car for 2013, I fell in love with it,” Whittman said.
For BMW Motorsport and Ice-Watch, the track ahead looks bright in the glistening sunlight.
“I’m sure we’ll see these amazing models on the wrists of many of the races in the DTM season in 2013,” Marquardt said.