This month fashion icon Daphne Guinness and Swiss watchmaker Roger Dubuis have teamed up to promote Roger Dubuis’ latest collection, combining Dubuis’ timepieces with Guiness’ style.
Daphne Guinness has long been considered an important figure in the world of fashion, being a well-known collector of haute couture and a revered style icon. She is an artist who has herself inspired other artists, serving as muse to famous photographers and art directors. It is as muse that she has come to collaborate with Roger Dubuis, a talented watchmaker whose name graces the brand he launched in 1995 with the help of Carlos Dias, another designer of fine watches.
As the latest celebrity to partner with Roger Dubuis, Guinness has lent the brand’s stylish timepieces the stamp of her approval—approval that did not come lightly. According to Haute Living magazine, before she would consent to becoming an ambassador for Roger Dubuis the heiress insisted on visiting their factory herself in order to ascertain that the quality of manufacturing that went into a Roger Dubuis watch was up to her stringent standards. Only then did she become ambassador for the Velvet collection.
To celebrate the launch of the Velvet collection, Daphne Guinness collaborated with the celebrated fashion photographer Nick Knight on a photoshoot that showcased the watches. The photoshoot was styled by the Daphne Guinness herself and features vintage clothing from her personal wardrobe. The results of the photoshoot are exceptional, each one capturing not only Guiness’ style and grace but each watch in the Velvet collection to perfection. Together they exemplify the “fascinating and daring appeal” of the Velvet collection. The resutls of the photoshoot also include a short making-of video that takes viewers into the world of high-fashion photography.
As for the watches themselves? The Velvet collection combines stunningly precise mechanisms with a glamorous design. The centers of the Velvet watches are marked by a barrel-shaped inset, creating an interesting depth effect on the watch face. Gleaming Roman numerals and appliqued designs all converge towards the center of the watch, drawing the eye inward. The watch casing itself is designed in a shape that sits halfway between a circle and a barrel shape, and gems line it in shapes that echo both forms. The watches of the Velvet collection come in a variety of colors and configurations, ensuring that there’s one to fit any aesthetic.
Looking forward, it’s hard to say where this partnership might go. However, with Guiness’ deep appreciation for the skill and craftsmanship that goes into a Roger Dubuis watch, it’s safe to say that we can expect great things from their collaboration.