Tag Archives: exhibition

Bedat Holds First Successful Singaporean Exhibition

Last month Swiss watchmaker Bedat & Co celebrated their first successful exhibition in the island nation of Singapore, promoting their 2012 collection to a new audience.

Bedat & Co. is a fairly young brand, started by Simone Bedat with her son Christian in 1996. The brand has since made its name by specializing in timepieces with Art Deco-inspired designs and a feminine touch. Singapore was chosen to be the site of this exhibition due to Bedat & Co. feeling the nation is “an important style icon in the world” where there is a “high number of independent, high-powered and intelligent women”–the core of the brand’s target market. The exhibition took place over September 14-23 and was held in Wisma Atria, a shopping center long known for catering to fashionistas by offering a combination of renowned international brands and unique fashion labels within its walls.

Partway through the exhibition’s duration a gala presentation was held in order to showcase Bedat & Co.’s creations to the media, celebrities, fashion icons, and watch enthusiasts of Singapore. Bedat & Co. President Mr. Frank Low and Director of Creations Dino Modolo were in attendance as well as over 150 exclusive guests. Human statues wearing Bedat’s timepieces were used to showcase the timepieces and the crowd was kept entertained by Clarissa Monteiro, a well-known jazz singer who presided over the gala as Master of Ceremonies.

In addition to the statues Bedat presented their timepieces on the catwalk. The highlight of the show was Singaporean celebrity Sheila Sim, who walked the catwalk wearing the crown of Bedat & Co. beautiful Extravaganza collection: the Ref. 887. This watch features a round face surrounded by diamonds laid in an arrangement of radiating curves that recals the petals of a many-layered flower. The Ref. 887 is also notable for an extra bit of dazzle on its face, a rotating diamond located in the 6 o’clock position. Its casing is made of solid 18-carat rose gold and it comes with a rolled-edge satin strap. Furthermore the Ref. 887 is available in four different colors that range from a sober black to a fun dark pink.

The other notable watch of the exhibition was the newly-launched Ref. 823. An innovative member of Bedat’s No. 8 collection, this simple and elegant design features a round stainless steel case, a central rotating diamond. This model is notable for featuring an interchangable center attachment, allowing its owner a choice of straps: hand-stitched alligator leather or a stainless steel “mille mailles” bracelet.

Bedat & Co. Is to be congratulated on their successful exhibition. There’s no doubt that many more elegant, beautiful creations are to come from this brand.

Hublot Expands Chinese Presence With Xiamen Store, Exhibitions

One of the leading Swiss watch brands, Hublot recently opened its largest Chinese boutique to date in the city of Xiamen—the latest step of its growth in the Chinese market.

Founded in 1980 by Carlo Crocco, designer of the first natural rubber strap in watchmaking history, Hublot has gone on to open over 50 stores in cities all around the world. Their new store in Xiamen is the sixth of their stores in China. Xiamen is a major city located on China’s southeast coast and is known for both its diverse industry and the beauty of its surrounding countryside.

The store is located in one of Xiamen’s many shopping districts, a luxury shopping area known as China Town, and covers over 200 meters. In accordance with the brand’s determination to embody the “Art of Fusion”, the store’s design combines Hublot’s signature black with discreet, luxurious, and high tech elements. Private VIP rooms and highly-experienced staff combine to bring visitors an unparalleled shopping experience.

Three photos showing the exterior and interior of Hublot's new Xiamen boutique.
Hublot demonstrates the “Art of Fusion” in architectural form. (images taken from Hublot’s online press release).

The opening of this boutique coincided with the arrival of two more of Hublot’s artistic efforts in China. The first is the opening of an exhibition that embodies Hublot’s philosophy of the “Art of Fusion” and features classic timepieces from Hublot’s many collections over the years. All of these are on display as examples of Hublot’s fusion of traditional Swiss watchmaking with modern techniques and materials. The second event is the arrival of the “20 years of Ferrari in China” exhibition in Xiamen, a nationwide roadshow and exhibition that is jointly supported by Hublot. The exhibition featured the arrival of an exclusive version of the Ferrari 458 Italia, of which only twenty will be made. None of them will be sold outside of China.

As Hublot and Ferrari have a well-known partnership it’s not surprise that Hublot would be on hand to aid and celebrate Ferrari’s expansion into Chinese markets. In fact, their partnership has recently borne fruit with the release of Hublot’s brand new, limited edition Big Bang Ferrari watch, which utilizes a brand new material called “Magic Gold”–the strongest gold ever created and a revolutionary material developed by Hublot itself.

This boutique in Xiamen’s China Town is the sixth of Hublot’s stores in China, and with more to come—the number of Hublot boutiques in China is expected to reach ten in the next six months—it’s safe to say that Hublot’s future in China looks bright.