Tag Archives: giving

TAG Heuer and Cameron Diaz Release Limited Edition Set, Donate Proceeds

TAG Heuer and superstar Cameron Diaz have recently joined forces to release the limited edition Link Lady Trilogy in support of UN Women.

TAG Heuer’s Link and Link Lady collections are known for its distinctive yet ergonomic and comfortable S-shaped metal bracelet. The new face of the Link Lady collection, Cameron Diaz, and TAG Heuer have chosen to celebrate the occasion by releasing a combination watch and jewelry set: the Link Lady Trilogy.

The centerpiece of this limited edition set is the watch, a Link Lady Automatic. This watch is the first automatic watch for women in the Link collection and features a rounded, highly polished case. The watch face features a delicately designed dial and date window in the 6 o’clock position, and is decorated with a ripping pattern of concentric circles. The watch’s transparent sapphire caseback is not only inscribed with the signature of Cameron Diaz herself but also showcases the watch’s powerful movement. A fully diamond-lined bezel tops off this watch’s sparkling appeal. The watch is presented in its jewel box with a bracelet and ring, both of which are forged of the same signature stainless steel as the watch itself and are crafted to mimic the distinct links of the Link Lady Automatic’s bracelet strap. So far the Link Lady trilogy has been seen in plain stainless steel and yellow gold-plated versions.

The Link Lady Trilogy in full steel.

As stated earlier, the Link Lady Trilogy has been designed and produced in a limited edition aimed at bringing financial aid to UN Women, or the United Nations Entity for Gender Equality and the Empowerment of Women. The organization is part of the United Nations Development Group, an entity that was created in the late ’90s and helps improve the UN’s effectiveness on a national level. UN Women is dedicated in particular to helping hold the UN accountable for its commitment to gender equality, among other duties.

Released in tandem with the Link Lady Trilogy was the limited edition “Leonardo DiCaprio” Link Calibre 16 Chronograph. This latest addition to the Link line’s men’s collection has been released in a run of only 2000 pieces and features a dial lacquered navy blue, and its smoked sapphire caseback features Leonardo DiCaprio’s signature. As with the Link Lady Trilogy, proceeds from the sale of this limited edition will go to support a charitable causeā€”in this case Leonardo DiCaprio’s charitable parterns in the US, Green Cross International and the National Resources Defense Council. Both organizations are dedicated to environmental causes.

With these latest additions to their already-celebrated Link collection, TAG Heuer has proven not only its dedication to creating elegant, high-quality timepieces but its commitment to social responsibility.

IWC Donates Unique Watch, Helps Make Laureus Charity Night a Success

In November 2012 the Laureus Sport for Good Foundation held its sixth Laureus Charity Night, raising a record CHF 444,000 to help disadvantaged children in Switzerland.

The Laureus Sport for Good Foundation was co-founded by several Swiss institutions, including IWC Schauffhausen. The Foundation is focused on providing socially, economically, and physically disabled children and adolescents in Switzerland with the opportunity to participate in sports that they might not otherwise have.

Laureus Charity Night 2012 was the Foundation’s sixth annual fundraiser, and the event was well-attended by 600 guests who included international sports stars such as US swimmer Mark Spitz and personalities from the arts and business worlds. Laureus Ambassadors such as the Olympic winners Nicola Sprig and Edith Hunkeler-Wolf were also present. The British singer Lisa Stansfield entertained the guests, receiving standing ovations for her performance of the hit songs “All Around the World” and “Change.”

Other events at the Charity Night included a benefit auction. Among the prizes auctioned off were :

  • a trip to the 2013 Laureus World Sports Awards, to be held in sunny Rio de Janeiro
  • a sailing cruise with explorer and adventurer Mike Horn, famous for his solo circumnavigation of the Arctic Circle in 2014
  • a passenger’s seat in the Mille Miglia, a famous open road endurance race,
  • three starting tickets for the Tortour 2013, a nonstop cycling challenge that circles Switzerland
  • a unique, one-of-a-kind timepiece created by IWC Schauffhausen specifically to be auctioned off at the event

The IWC Spitfire Perpetual Calendar Digital Date-Month Laureus Charity Night Edition, as the watch is called, is a unique timepiece with an elegant dark blue and platinum design. The watch’s face displays both date and month in digital form, and the open case back puts the internal rotor on display as a Spitfire silhouette. As a reminder of its origin this special edition watch is engraved with the worlds “Laureus Charity Night Zurich 2012” and the limited edition number of “1/1”. This watch raised an impressive CHF 140,000 in the auction.

We applaud IWC Schauffhausen for their commitment to the Laureus Foundation and its philosophy that sport has the power to change the lives of young people for the better.