Last month Swiss watchmaker Bedat & Co celebrated their first successful exhibition in the island nation of Singapore, promoting their 2012 collection to a new audience.
Bedat & Co. is a fairly young brand, started by Simone Bedat with her son Christian in 1996. The brand has since made its name by specializing in timepieces with Art Deco-inspired designs and a feminine touch. Singapore was chosen to be the site of this exhibition due to Bedat & Co. feeling the nation is “an important style icon in the world” where there is a “high number of independent, high-powered and intelligent women”–the core of the brand’s target market. The exhibition took place over September 14-23 and was held in Wisma Atria, a shopping center long known for catering to fashionistas by offering a combination of renowned international brands and unique fashion labels within its walls.
Partway through the exhibition’s duration a gala presentation was held in order to showcase Bedat & Co.’s creations to the media, celebrities, fashion icons, and watch enthusiasts of Singapore. Bedat & Co. President Mr. Frank Low and Director of Creations Dino Modolo were in attendance as well as over 150 exclusive guests. Human statues wearing Bedat’s timepieces were used to showcase the timepieces and the crowd was kept entertained by Clarissa Monteiro, a well-known jazz singer who presided over the gala as Master of Ceremonies.
In addition to the statues Bedat presented their timepieces on the catwalk. The highlight of the show was Singaporean celebrity Sheila Sim, who walked the catwalk wearing the crown of Bedat & Co. beautiful Extravaganza collection: the Ref. 887. This watch features a round face surrounded by diamonds laid in an arrangement of radiating curves that recals the petals of a many-layered flower. The Ref. 887 is also notable for an extra bit of dazzle on its face, a rotating diamond located in the 6 o’clock position. Its casing is made of solid 18-carat rose gold and it comes with a rolled-edge satin strap. Furthermore the Ref. 887 is available in four different colors that range from a sober black to a fun dark pink.
The other notable watch of the exhibition was the newly-launched Ref. 823. An innovative member of Bedat’s No. 8 collection, this simple and elegant design features a round stainless steel case, a central rotating diamond. This model is notable for featuring an interchangable center attachment, allowing its owner a choice of straps: hand-stitched alligator leather or a stainless steel “mille mailles” bracelet.
Bedat & Co. Is to be congratulated on their successful exhibition. There’s no doubt that many more elegant, beautiful creations are to come from this brand.