Tag Archives: Tag Heuer

Beautiful In Black: TAG Heuer Carrera 1887 Chronograph

Written by: K. Amanuel

TAG HEUER launched four new Carrera timepieces at the SIHH 2013 show in Geneva to celebrate and commemorate 50 years of Carrera. The iconic Carrera model was first launched in 1963 and had success as it became popular among professional motor racing drivers. All the new models presented for the anniversary make use of in-house mechanism. One of the timepieces introduced at the show was the TAG Heuer Carrera 1887 Titanium Racing Chronograph.

The “all in black” TAG Heuer Carrera 1887 Chronograph is powered by in-house Caliber 1887. Through the sapphire case-back, one can observe the self-winding mechanism and the integrated column-wheel chronograph movement that is inspired by an earlier Edouard Heuer creation. The watch itself comes in a 43 mm Grad 2 titanium case with black titanium carbide coating and nice sand-blasted finish. The sleek design of the case is complemented by the black ceramic bezel with the tachymeter scale. The case features a sandblasted dial with black gold applied date window and hand-applied Arabic numerals. Hour and minute hands as well as small seconds hand are made of polished gold and luminescent markers. The 30 minute counter can be seen located at the 12 o’clock position while the 12-hour counter is located at the 6 o’clock position. The small second counter is located at the 9 o’clock position.

Technical Specifics:

Movement:

  • Calibre 1887 – an integrated column-wheel watch movement

  • Oscillation frequency: 28,800 vibration per hour

  • Power reserve of 50 hour

  • Movement has 320 parts, which includes the re-engineered version of its inspiration and predecessor, the brand’s 1887-patented (by Edouard Heuer) oscillating pinion and a matching blue column wheel. The oscillating pinion works in tandem with the column wheel in a similar fashion as an automobile transmission. The oscillating pinion works as a clutch while the column wheel coordinates the start, stop and return-to-zero functions of the chronograph hand, functions like a gearbox.

Dial:

  • Black or Anthracite

  • 3 counters on dial – Chronograph minute at 12 o’clock position, chronograph hour at 6 o’clock position and running second at 9 o’clock position.

  • Hand-applied Arabic numerals

  • Polished hour and minute hands with luminescent markers with red tip on chronograph hands

  • Hand-applied TAG Heuer logo; “CARRERA – Cal. 1887” lettering on the face of dial

  • Hand-applied date window at the 3 o’clock position

Case:

  • Case diameter – 43 mm

  • Polished and fine brushed steel case

  • Scratch-resistant curved sapphire crystal with double anti-reflective treatment

  • Ceramic bezel with tachymeter scale

  • Scratch-resistant sapphire caseback that is see-through

  • Water resistance – 100 m

  • TAG Heuer Carrera 1887 Titanium Racing Chronograph
    TAG Heuer Carrera 1887 Titanium Racing Chronograph

For more information, please visit company website: http://us.tagheuer.com/en/luxury-watches/tag-heuer-carrera-watch

TAG Heuer and Cameron Diaz Release Limited Edition Set, Donate Proceeds

TAG Heuer and superstar Cameron Diaz have recently joined forces to release the limited edition Link Lady Trilogy in support of UN Women.

TAG Heuer’s Link and Link Lady collections are known for its distinctive yet ergonomic and comfortable S-shaped metal bracelet. The new face of the Link Lady collection, Cameron Diaz, and TAG Heuer have chosen to celebrate the occasion by releasing a combination watch and jewelry set: the Link Lady Trilogy.

The centerpiece of this limited edition set is the watch, a Link Lady Automatic. This watch is the first automatic watch for women in the Link collection and features a rounded, highly polished case. The watch face features a delicately designed dial and date window in the 6 o’clock position, and is decorated with a ripping pattern of concentric circles. The watch’s transparent sapphire caseback is not only inscribed with the signature of Cameron Diaz herself but also showcases the watch’s powerful movement. A fully diamond-lined bezel tops off this watch’s sparkling appeal. The watch is presented in its jewel box with a bracelet and ring, both of which are forged of the same signature stainless steel as the watch itself and are crafted to mimic the distinct links of the Link Lady Automatic’s bracelet strap. So far the Link Lady trilogy has been seen in plain stainless steel and yellow gold-plated versions.

The Link Lady Trilogy in full steel.

As stated earlier, the Link Lady Trilogy has been designed and produced in a limited edition aimed at bringing financial aid to UN Women, or the United Nations Entity for Gender Equality and the Empowerment of Women. The organization is part of the United Nations Development Group, an entity that was created in the late ’90s and helps improve the UN’s effectiveness on a national level. UN Women is dedicated in particular to helping hold the UN accountable for its commitment to gender equality, among other duties.

Released in tandem with the Link Lady Trilogy was the limited edition “Leonardo DiCaprio” Link Calibre 16 Chronograph. This latest addition to the Link line’s men’s collection has been released in a run of only 2000 pieces and features a dial lacquered navy blue, and its smoked sapphire caseback features Leonardo DiCaprio’s signature. As with the Link Lady Trilogy, proceeds from the sale of this limited edition will go to support a charitable cause—in this case Leonardo DiCaprio’s charitable parterns in the US, Green Cross International and the National Resources Defense Council. Both organizations are dedicated to environmental causes.

With these latest additions to their already-celebrated Link collection, TAG Heuer has proven not only its dedication to creating elegant, high-quality timepieces but its commitment to social responsibility.

TAG Heuer Celebrates Monaco Grand Prix With Four New Chronographs

In celebration of this year’s Monaco Grand Prix, held earlier this year, TAG Heuer released four new chronographs in Monaco—the official timepieces of the most glamorous race in the world.

TAG Heuer’s relationship with the Monaco Grand Prix and Formula One racing is a long and storied one, stretching back to 1960 when Swiss driver Jo Siffert became TAG Heuer’s first Grand Prix Ambassador. However, it was TAG Heuer’s association with the American actor and driver Steve McQueen that produced the most iconic result of their relationship with F1 racing. For the 1970 film “Le Mans” McQueen was sent a case of TAG Heuer watches and chose a then-revolutionary Heuer Monaco chronograph, with its square casing and distinctive blue coloring. The watch was the first ever with a waterproof square casing and the first with an automatic self-winding chronograph. Since then the “McQueen Monaco” has become one of the most sought-after vintage watches on the international market.

These four new releases from TAG Heuer have been designed in honor of the Monaco Grand Prix and Steve McQueen’s iconic timepiece. The watches released were the Monaco Calibre 12 Chronograph ACM Limited Edition, Monaco Heuer Calibre 11 Chronograph, Monaco 24 Calibre 36 Chronograph, and the Carrera Calibre 16 Chronograph Monaco Grand Prix Limited Edition.

The Monaco Calibre 12 Chronograph ACM Limited Edition was released in limited run of only 1200 pieces and is a luxurious tribute to the Automobile Club de Monaco. This watch features silver sub-counters with an exquisite finish and a soft black alligator leather strap with bold orange stitching. The watch’s face is emblazoned with MONACO and the TAG Heuer logo in the 12 o’clock position, balanced by the crest of the Automobile Club de Monaco at the 6 o’clock position.

The Monaco Heuer Calibre 11 Chronograph is a modern update on the classic “McQueen Monaco”. This watch features a dark blue strap of perforated leather and a stylish blue dial decorated with white stripes inspired by the design of McQueen’s racing gear.

The Monaco 24 Calibre 36 Chronograph is another variant on the “McQueen Monaco”, one that is both super-charged and super-tough. The blue dial of this timepiece is a combination of the classic square-faced watch and sporty racing stripes. The chronograph’s construction, tubular design, and emphasis on shock-protection for its components are all award-winning features that echo the high-powered precision of F1 racecar technology.

The final watch is the Carrera Calibre 16 Chronograph Monaco Grand Prix Limited Edition, released in a run of just 3000 pieces. This one breaks from the other three in that is based on the watch released in 1964 as a tribute to the grueling Carrera Panamericana Mexico road race. This modern version is a Carrera-inspired homage to the Monaco—the most exciting, dangerous, and grueling of event in modern road racing.

With these four timepieces TAG Heuer has paid fitting homage to not just the Monaco Grand Prix but F1 racing as well.

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