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Ulysse Nardin Corporate Movie Showcases Intricate Manufacturing Process

Swiss watch manufacturer Ulysse Nardin has recently released a corporate movie through their website and YouTube that showcases the highly intricate process by which their timepieces are made.

Ulysse Nardin was founded in 1846, and the city of Le Locle, Switzerland, but their manufacturing facility is all modern. The film takes viewers through all steps of the manufacturing process, from designers putting together the next generation of watches to the workers to utilize state-of-the-art equipment to create the many intricate parts that go into a single watch. The film is sure to showcase the artistry of each watch and the skill of the workers who make them.

Heaving seas and a cloud-covered moon that set the scene as the movie begins. The flash of a lighthouse beam takes us first to the designers, hard at work thinking up the next generation of watches on paper and computer. The next few minutes of the film are devoted to the people and machines who manufacture the many intricate parts of a watch. From dark factory floors to brightly-lit labs, the movie beautifully exhibits the breadth of skills required to create a single luxury timepiece. Ulysse Nardin is careful to also showcase the people who make their watches possible in this movie, with attention dedicated to the men and women whose work make Ulysse Nardin’s watches possible. Time and again we see people examining their work with dedication and care, a reminder of how highly Ulysse Nardin values the quality of its watches.

From factory floors and labs we move on to the watches’ assembly. Ranks of skilled men and women take the parts we just saw being made and begin the delicate process of assembling them into the mechanical core of each Ulysse Nardin timepiece. However, a luxury watch is more than just a machine, it’s a work of art, and the movie shows us that dimension of each watch’s genesis as well. There is a fascinating portion of the movie that gives us a close look at the artistry behind some of Ulysse Nardin’s watches, from cloisonne to miniature paintings.

Once the artists have had their time on screen the movie jumps back to the assembly process. This time we watch as the assembled cogs are united with their faces and hands before their fine casings are put in place. The film takes us through the final part of the manufacturing process as it showcases the men and women whose job it is to check each and every watch for quality, ensuring that only the best make it out. The movie closes on a look at some of Ulysse Nardin’s beautiful timepieces, their beauty only enhanced by knowledge of the labor and craft that went into each one’s making. With a final flash of light, the lighthouse from before turns off, signalling the end of a long day’s work and the end of the movie.

For 165 years Ulysse Nardin has dedicated itself to manufacturing only the best in timepieces. What this movie demonstrates is that dedication holds strong today, and that reputation for quality is well-earned and hard-kept. Watch this short film yourself right here:

Fashion Icon Daphne Guinness and Watchmaker Roger Dubuis Team Up

This month fashion icon Daphne Guinness and Swiss watchmaker Roger Dubuis have teamed up to promote Roger Dubuis’ latest collection, combining Dubuis’ timepieces with Guiness’ style.

Daphne Guinness has long been considered an important figure in the world of fashion, being a well-known collector of haute couture and a revered style icon. She is an artist who has herself inspired other artists, serving as muse to famous photographers and art directors. It is as muse that she has come to collaborate with Roger Dubuis, a talented watchmaker whose name graces the brand he launched in 1995 with the help of Carlos Dias, another designer of fine watches.

 

As the latest celebrity to partner with Roger Dubuis, Guinness has lent the brand’s stylish timepieces the stamp of her approval—approval that did not come lightly. According to Haute Living magazine, before she would consent to becoming an ambassador for Roger Dubuis the heiress insisted on visiting their factory herself in order to ascertain that the quality of manufacturing that went into a Roger Dubuis watch was up to her stringent standards. Only then did she become ambassador for the Velvet collection.

To celebrate the launch of the Velvet collection, Daphne Guinness collaborated with the celebrated fashion photographer Nick Knight on a photoshoot that showcased the watches. The photoshoot was styled by the Daphne Guinness herself and features vintage clothing from her personal wardrobe. The results of the photoshoot are exceptional, each one capturing not only Guiness’ style and grace but each watch in the Velvet collection to perfection. Together they exemplify the “fascinating and daring appeal” of the Velvet collection. The resutls of the photoshoot also include a short making-of video that takes viewers into the world of high-fashion photography.

http://www.youtube.com/watch?v=Vv2PQF40XDY

As for the watches themselves? The Velvet collection combines stunningly precise mechanisms with a glamorous design. The centers of the Velvet watches are marked by a barrel-shaped inset, creating an interesting depth effect on the watch face. Gleaming Roman numerals and appliqued designs all converge towards the center of the watch, drawing the eye inward. The watch casing itself is designed in a shape that sits halfway between a circle and a barrel shape, and gems line it in shapes that echo both forms. The watches of the Velvet collection come in a variety of colors and configurations, ensuring that there’s one to fit any aesthetic.

Looking forward, it’s hard to say where this partnership might go. However, with Guiness’ deep appreciation for the skill and craftsmanship that goes into a Roger Dubuis watch, it’s safe to say that we can expect great things from their collaboration.