TAG Heuer and superstar Cameron Diaz have recently joined forces to release the limited edition Link Lady Trilogy in support of UN Women.
TAG Heuer’s Link and Link Lady collections are known for its distinctive yet ergonomic and comfortable S-shaped metal bracelet. The new face of the Link Lady collection, Cameron Diaz, and TAG Heuer have chosen to celebrate the occasion by releasing a combination watch and jewelry set: the Link Lady Trilogy.
The centerpiece of this limited edition set is the watch, a Link Lady Automatic. This watch is the first automatic watch for women in the Link collection and features a rounded, highly polished case. The watch face features a delicately designed dial and date window in the 6 o’clock position, and is decorated with a ripping pattern of concentric circles. The watch’s transparent sapphire caseback is not only inscribed with the signature of Cameron Diaz herself but also showcases the watch’s powerful movement. A fully diamond-lined bezel tops off this watch’s sparkling appeal. The watch is presented in its jewel box with a bracelet and ring, both of which are forged of the same signature stainless steel as the watch itself and are crafted to mimic the distinct links of the Link Lady Automatic’s bracelet strap. So far the Link Lady trilogy has been seen in plain stainless steel and yellow gold-plated versions.
As stated earlier, the Link Lady Trilogy has been designed and produced in a limited edition aimed at bringing financial aid to UN Women, or the United Nations Entity for Gender Equality and the Empowerment of Women. The organization is part of the United Nations Development Group, an entity that was created in the late ’90s and helps improve the UN’s effectiveness on a national level. UN Women is dedicated in particular to helping hold the UN accountable for its commitment to gender equality, among other duties.
Released in tandem with the Link Lady Trilogy was the limited edition “Leonardo DiCaprio” Link Calibre 16 Chronograph. This latest addition to the Link line’s men’s collection has been released in a run of only 2000 pieces and features a dial lacquered navy blue, and its smoked sapphire caseback features Leonardo DiCaprio’s signature. As with the Link Lady Trilogy, proceeds from the sale of this limited edition will go to support a charitable cause—in this case Leonardo DiCaprio’s charitable parterns in the US, Green Cross International and the National Resources Defense Council. Both organizations are dedicated to environmental causes.
With these latest additions to their already-celebrated Link collection, TAG Heuer has proven not only its dedication to creating elegant, high-quality timepieces but its commitment to social responsibility.