Category Archives: Events & Sponsorships

Michael Kors Goes Urban Chic

Written by: K. Amanuel


Fans of the hit Emmy-nominated reality television show Project Runway are probably really familiar with Michael Kors, who was a judge on the show for 10 seasons. Known for his classic American sportswear for women, Michael Kors is one of the most famous designers in the world. His designs include clothing line, footwear, handbags, shoes and timepieces. His ready-to-wear apparels have received critical acclaim and are quite popular among the masses. Celebrities who have worn his work include Michelle Obama, Catherine Zeta-Jones, Jennifer Lopez among many others. According to show notes, Michael Kors’ fall 2013 collection during New York Fashion Week was “an attitude based on speed, endurance and glamour.”


Michael Kors Fall 2013 Collection as seen at New York Fashion Week
Michael Kors Fall 2013 Collection as seen at New York Fashion Week


The collection at the 2013 New York Fashion Week was described as “Urban athleticism meets uptown polish.” In a house that included celebrities Hilary Swank, Jada Pinkett Smith, Karolina Kurkova, Zoe Saldana and Michael Douglas, Kors sent out an array of outfits for his fall 2013 collection that ranged in color from royal blue to taxi-cab yellow. One look was a soft royal-blue cashgora jacket matched with a matching zipper skirt. Another was a black rubberized shaker-knit sweatshirt that was paired with yellow track pants with black leather stripes. The quilted leather skirt suit was a definite standout as was the men’s gabardine-leather toggle coat with rubberized pullover. Black menswear were nicely contrasted against colorful attires. The show also presented its fair share of evening-wear, including an elegant black mink slashed stole with a double-face zip skirt. The men collection emphasized on the overcoat, over-sized jackets and large pockets.


The mixture of athletic wear-inspired textures and designs and cashmere cardigans gave a hint of glamour and sophistication. The chic and beautiful collection showed why Kors is still a respected name in the business after being around for three decades. The outfits on the runway were modern and sophisticated while still maintaining that look of comfort. Sleek structures and tailoring could be seen throughout the collection. Bold belts and metallic accents as well as exposed zippers and leather detailing gave the collection a lot of edge.


Michael Kors Fall 2013 Collection
Michael Kors Fall 2013 Collection

Reminiscent of his Spring 2013 collection, over-sized ski-like goggles was seen on few of the models. Kors use of colors and arrangement was indeed, “Bright lights, fast city…urban athleticism meets uptown polish,” as Kors himself described it. There was a good balance throughout the collection and had the signature sportswear look that Michael Kors is known for.

TAG Heuer brands more than just luxury watches

As perhaps the most recognized name in luxury watchmaking, TAG Heuer may be lending their name within the world of sailing.


Legendary Swiss watchmaker TAG Heuer will be joining forces with a young group of sailors in the 34th Annual Red Bull Youth America’s Cup, which will take place this summer in San Francisco, Calif. The young Swiss team will participate as TEAM TILT in the event. Comprised of six young men, ages 19 to 24, they will compete against nine other strong opponents for the title and coveted trophy.


It’s the perfect match–a Swiss brand and a Swiss team, working side by side at the highest level of competitive sailing,” said TAG Heuer President and CEO Jean-Christophe Babin. “We are very proud and excited to be partnered with this next generation of racing talent. TAG Heuer and Team Tilt are driven by the same values: high-tech, precision, tradition and 100% passion for competition. We hope that this exciting experience will stimulate future Swiss projects. We would be very proud, for example, to be associated with a Swiss bid for the 35th America’s Cup.”


The Swiss team branded by TAG Heuer will be competing in a 72ft AC72 wing-sail catamaran sailboat and a 45ft AC45 class sailboat, a smaller version of the aforementioned.  The smaller AC45 for their preliminary races, and the larger for the finals. The racers must face harsh conditions on the water- strong winds, waves and possible capsizing to claim victory for their country. Sailing on a 72-foot catamaran vessel has its own challenges without the added elements of Mother Nature.


If all these challenges can be overcome and the young racers outwit and outlast their opponents on race day, sailing may become TAG Heuer’s new business front. Should the Swiss team knock off the defending champions, the BMW Oracle Racing team of Germany, then TAG Heuer will have much more to promote than fine wristwatches.